New Normal

The shutdown of the 2019-20 NBA season turned the world upside down. With the following season filled with uncertainties, the Washington Wizards creative team was tasked with the challenge of bringing basketball to a digital audience.

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With the influx of digital content, the ‘New Normal’ campaign focuses on a simple user experience. Minimal text and interesting player juxtaposition help fans stay engaged.

Rep the District

 
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